New AI features in Marketo! Join the Closed Beta Predictive audiences 2020 TODAY!

Sreekanth_Reddy
Marketo Employee

New AI features in Marketo! Join the Closed Beta Predictive audiences 2020 TODAY!

Hi Marketo Nation,


Understanding and identifying the right leads is the core to deliver a personalized and meaningful experience to every user. We are introducing Predictive Audiences (Sensei/Artificial Intelligence-based predictions for leads), in 2020 to help marketers:

 

  • Event & Webinar Registration Predictions

  • Event Likelihood Predictive Filters

  • Lookalike Audiences and Audience Fatigue

Predictive AudiencesPredictive Audiences

 

AI has evolved from a buzzword to a marketing game-changer! We believe these features bring a great advantage to every marketer on a daily basis. Currently, we have released these features as a closed beta.

 

Why should you become a beta user?

Be the first to use these features in your business before others.
Become an influencer on shaping and refining these features into Marketo.

 

Additionally, you can help us:

  • Validate the new features.
  • Provide us with feature requirements for future iterations.
  • Give us feedback and suggestions on documentation.
  • Help us catch bugs and design flaws.

 

So why wait??? Get a headstart on exploring this latest & new features! Get started now by signing the Adobe DX Closed Beta Agreement (and specify, kumbi@adobe.com as your Adobe Contact)! 

 

Beta Instructions and Feature overview

 

Questions? Send us an email at sreekanth.reddy@adobe.com or kumbi@adobe.com


Summit Session: S760 - AI: Practical Uses for Today's Enterprise Marketers

 

2 REPLIES 2
Phillip_Wild
Level 9 - Community Advisor

Re: New AI features in Marketo! Join the Closed Beta Predictive audiences 2020 TODAY!

Hi guys

 

How long should it take to get a response after submitting the beta form?

 

Thanks!

Sreekanth_Reddy
Marketo Employee

Re: New AI features in Marketo! Join the Closed Beta Predictive audiences 2020 TODAY!

Hey Phillip,

 

Since these are AI/ML based features, they totally rely on the data available in a subscription.  After you accept the beta agreement, we deploy all the AI models and train them on data available on your subscription. It usually takes 1 or 2 weeks to ensure all models are deployed and working for you.  Incase if we run into any data related issues, it might take little more time as we have to process and re-train the models. 

Rest you can be assured that we are actively working on making the process faster and better. Looking forward for you to use them and share your feedback 🙂 


Thank you