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Need a clear explanation of Champion vs Challenger testing in default program trigger campaigns

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Nate_Oosterhous
Level 7

Hi All,

I am in need of a clear explanation of how champion vs challenger testing actually functions when only one person is added to a trigger campaign at once so there for only one email will go out at once.  I am largely unclear on how the distribution works if only one email goes out at a time.  I have searched the community but I am struggling for clarity on this.

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Justin_Cooperm2
Level 10

Only one email goes out at a time, but based on the distribution you set, future folks who trigger that campaign may get a "challenger" instead of the champion. In other words you can leave the champion/challenger test enabled forever and Marketo will send out different variations to different people who trigger the campaign based on your criteria.

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