Are you currently using Traffic Cop and want to move your nurturing into the new Customer Engagement engine and take advantage of the ease of use and the new metrics?
If there is enough interest, I will hold a webinar on how to best go about this. Please respond to this post and let me know if you think this is valuable. A quick description of you Traffic Cop would also help!
Key question we're investigating: We've been running several nurture programs for a year or so using traffic cop. What's the best migration practice? Can we create new tracks using engagement programs, and do they play nicely with programs using traffic cop; for example, is there a danger of a lead getting into two tracks, one via traffic cop and one via an engagement program. Or is it "all of nothing"? Do we need to convert everything into engagement programs.
The traffic cop watches for signals when a visitor becomes a lead at a specific time and enters the main sales cycle series and It also directs traffic a when lead becomes a paid customer or declines. Lastly, the traffic cop listens to a particular date in which our publication goes on hiatus.
Count me in! Our Traffic cop is triggered by a variety of changes in the lead record. The flow has a Request Campaign action with choices for whether they are members of certain smart lists that indicate where they are in the buyers journey and directs them to the proper nurture program / master campaign.
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