Challenges:
Migration Process Overview:
What to Consider:
Key terms translate across each platform:
Eloqua |
Marketo |
Campaigns |
Programs |
Campaign Type |
Program Tags (Channels) |
Shared lists |
My Lists |
Shared filters |
Smart lists |
Segments |
Smart lists |
Contacts |
Leads |
Campaign Canvas |
Smart Campaigns |
Engage and Profiler |
Sales Insight |
Hi, that´s really helpful! I am working currently on a migration from Silverpop to Marketo and wanted to get an inventory from all campaigns to be moved. Do you by chance have a template for it?
Thanks again!
Hi @npasero, Sorry, I don't have any such template. But, you can create Excel or Google Sheet and create dedicated tabs for each item.