Does anyone have any best practice tips or recommendations for migrating the activity history/historical engagement data from one marketing automation platform (MAP) system to another? I don't think it matters which systems, since "best practices" should be relevant across all systems, but in this case it would be a migration from Marketo to Marketing Cloud. If possible, we would prefer not to lose any historical data that we can use for reporting purposes to report on things like multi-touch attribution, conversion rates, past open/click rates, etc.
I agree with Nadish that backing up data to a data warehouse is a good idea.
For marketing cloud, if you are moving to the b2c variant you can move existing activity data into data extensions.
No MAPs that I am aware of would let you migrate activity into the system tables for things like email sends, opens, clicks, website visits, form submissions, and so on.
If you are planning to use this data just for reporting purpose, I would suggest moving this data to a DWH which can be further used for building dashboards.
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