Measuring Baidu Attribution

Not applicable

Measuring Baidu Attribution

Anyone able to help?

In the same way that we can set up our Google Adwords activity to link through to Revenue Analytics to measure ROI / conversion from particular ad group campaigns, we would love to do the same thing with Baidu activity.

Set Google AdWords Conversions in the Revenue Model - Marketo Docs - Product Docs

Strangely Baidu measurement at the moment does not enable us to differentiate between paid and organic derived from this search engine - so are hoping Marketo would be able to fill in the knowledge gap for us.

does anyone have any experience of setting up RCA with Baidu? or know of a plug-in which could help? (I'm happy to throw money at the problem if needed)

many thanks


Level 9

Re: Measuring Baidu Attribution

I can't help you specifically but I've heard people flippantly say that just about all results from Baidu are paid.

Essentially it is 90% paid SERP and 10% organic, if that.