Marketo Community,
I am hoping you can help me out with this issue as I am baffled. I have a program set up with for a pretty basic drip campaign. I have smart campaigns in the program for things like open, click, delivered, unsubscribed, etc. to sync back to SFDC to update. With the exception of the "clicked" smart campaign, these all seem to be working but are not writing over the total number of members in the campaign back to SFDC. Below are images of my program and my main send smart campaign. I apologize if this is posted in the wrong spot, it's been a long time since I've used the community but I am hoping to dive back in and contribute again!
The delta's are as followed:
Action | Salesforce | Marketo |
Total Leads: | 5,887 | 5,887 |
Delivered | 4,728 | 5,591 |
Bounced | 354 | 737 |
Opened | 701 | 733 |
Sent | 74 | 5,878 |
Unsubscribe | 30 | 74 |
Clicked | 0 | 62 |
Looking forward to hearing your suggestions!
Thanks,
Josh Grant
Hi Josh,
Things are weird in the number you provide for Marketo: as you wrote, the sum of lead in all statuses should be equal to the total number of leads in the program. On that aspect, the numbers in SFDC are OK.
Can you provide a screenshot of the program summary? These should be the right numbers and the total should be right.
-Greg
Greg,
Thanks for the reply! Below you will find the Marketo program summary followed by the SFDC report.
Hi Josh,
OK, there is to be sync issues on some leads. Can you identify one lead which member status is different and provide a screenshot of it's activity log, filtering the activity log so that only member status changes and SFDC sync activities are displayed?
-Greg
Greg,
I believe this is what you're asking for. This is a member of the unsubscribe smart campaign that didn't make it over to SFDC.
Hi Josh,
With which SFDC campaign is the program sync'ed ?
-Greg
"2016-06-02 Net New Zoom Drip"
Are you using "change program statuses" flow steps or "change SFDC campaign status"? Because when a program and a smart campaign are sync'ed only the former work, the later flow steps are ignored by Marketo.
-Greg
Well, even though, this should not impact the result.
What are the details of activities?
-Greg
Greg,
This is an example of the "unsubscribe" smart campaign.