Marketo suggested programs

[Anonymous]

I just started with a company and there is a lot going on in Marketo. I am trying to do an evaluation of what is currently set up and some necessary things that should be set up. Is there a document that has suggested programs/campaigns in Marketo?

[Anonymous]

The Help Articles section in the left nav bar of the Community has links to many Training Tutorials and Deep Dive articles including Programs. There are dozens (perhaps over 100) of programs and smart campaigns that I hIave set up to process lead scoring, campaign attribution, data normalization, etc. I'll try to locate a suggested list of the types of programs.

[Anonymous]

Check out the option to "Import Program" from the New dropdown menu in Marketo. The list of template programs there is a good place to see some basic suggested program types and structures for those programs.

[Anonymous]

Below is a list of the campaign folders in our Marketing Activities tab.  The bulleted items in italics are smart campaigns.  All the other campaign folders have numerous program and smart campaigns under them.

Admin Alerts

• Contact Created without Account
• Email Address Format Invalid
• Lead Created without Name or Company
• Lead Source Changed
• Lead IP Address Same as Ours (flags possible internal cookie problem)

 Sales Alerts

• x Requests in x Time Frame
• Community Visitor Alert
• Email Bounced
• Email Duplicate Created
• Email Forwarded
• Forwarded Email Received
• MQL SLA Expirations
• Name Duplicate Created
• SAL SLA Expirations
• SFDC Record Deleted
• Shared Content (for social sharing)
• Unknown Marketo Contact Created
• Unsubscribed
• Website Visitor

Customer Success Emails
 
Data Management

• Blacklist Competitors
• Change Owner of New Leads
• Reset Email Invalid for New Email Address
• Set Lead Source
• Update # of Campaign Response before Opportunity
• Normalize Country
• Update Title Level (based on Job Title)
• Update Email Invalid (updates parallel system field for synch to SFDC)
• Update Email Invalid for Hard Bounce
• Update First Inquiry

 Inbound Marketing

• SEM
• Social

 
Interesting Moments

• x Requests in x Time Frame
• Clicks Link in Email / Sales Email
• Email Bounced
• Opened Sales Email
• Unsubscribed
• Visits Key Webpage

 Nurture

• Early
• Mid
• Late
• Opportunity
• Customer
• Traffic Cop

 
Outbound Marketing

• Ads
• Content Syndication
• Emails
• Events
• List Purcase
• Sponsorships
• Telemarketing
• Trade Shows
• Videos
• Webinars

Revenue Model (numerous smart campaigns to handle transitions not defined in the model)
 
Sales Available Campaigns

• Suspend Marketing – 1 Month
• Disable Marketing Suspend
• Unsubscribe from Email
• Add to Nurture Program

Scoring

• Explicit Score
• Implicit Score

 
Website Content Resource Requests (via form fill)
 

[Anonymous]

Thanks everyone!!! Super helpful!!!!