Marketo Service: AutoMerge for Deduplication

Michelle_Tang3
Level 4 - Champion Alumni

Marketo Service: AutoMerge for Deduplication

Hey there! Would love to get some feedback if you have used Marketo's AutoMerge Service. Any pros and cons would be great! Also any other vendors you recommend for deduplication inside of Marketo would be great as well besides RingLead and Grazitt's MClean. Thanks!

1 REPLY 1
Beth_Massura
Level 5 - Champion

Re: Marketo Service: AutoMerge for Deduplication

We found that unfortunately Marketo's EasyMerge service wouldn't work for our instance because you can't use "if" statements. We wanted the record with a particular field set to "true" (if there was one) to be the "master record" (retained field values), but that wasn't possible. You only have the choice of keeping the oldest or newest record (either from SFDC or Marketo).