Marketo Real-Time Personalization & Google Ads

Level 1

Marketo Real-Time Personalization & Google Ads

I followed the steps to configure real-time personalization with Google Analytics. But there was no option to pull in data from a specific RTP segments. Instead, I followed the instructions and created an audience with the following criteria:

Sequences - Event Category - contains - "RTP-Campaigns".

This resulted in over 7,000 users, but I have no way of knowing where these users came from specifically and my Marketo CSM could not tell me. Does anyone know how to determine where these users came from?

Level 10 - Community Advisor

Re: Marketo Real-Time Personalization & Google Ads

We created a dashboard and were able to use the following segmentations, "grouped by" to figure this out -- is this similar to what you're attempting or wishing to do?

Screenshot 2018-10-11 15.52.23.png

Can you post any screenshots to illustrate what you're looking to create?