We have implemented Marketo in March this year and we have RCE and lead lifecycle management (including scoring and routing) in place since June. Our Marketo instance is integrated with Salesforce.
Now I am starting to look into Marketing contribution and obviously digging into Marketo Performance Insights.
In advance, I am sorry if my questions are trivial but I really can't put my fingers on the right answer.
Let's take the example of Pipeline Created during the month of Sept, 2019, for First Touch and Multi Touch
I have the same questions for Revenue data but I guess if I understand the logic for one, the same will apply for the other.
Please let me know if there is anything unclear 🙂
Thank you so much in advance for your help.