I recently started using Marketo's Outlook add-in feature to help track if lead's have opened or clicked in emails that I've sent. The only problem I seem to be having, and this is only in a few rare instances, is that some of the leads are tracking my
web activity and not that of the recipient of the email.
For example: I sent out a one-off email to a lead using the 'send and track' button from outlook. The lead responded and a couple more emails were sent back and forth. A few days after communication had ceased I noticed this lead had a high amount of clicking and web-page visits- Though I quickly discovered that the activity it was tracking was my own and not the activity of the lead's.
I've had similar issues for a few other leads as well. Does anyone know why this may be happening and how to prevent it?