Marketo 'Lead' Sync to Salesforce for Existing 'Contact' Record

[Virginia_Smith]

I'm wondering if it is possible for Marketo to sync someone over as a new 'lead' when they fill out a form or engage in another activity when there is already a 'contact' record of them in Salesforce?

[Jay_Jiang]

Marketo's native behaviour upon form fill is upsert, but you can force create a record with a webhook to a handler that submits the lead data using REST API

[Grégoire_Miche2]

You do not need this. Just sync to SFDC and assign the contact to a lead queue and this will create a new lead.

It's really not recommended, though.

-Greg

[Virginia_Smith]

Thank you!!