Marketo Integration with Project Management Tool

[Nurture_Ninja]

Is there a way to integrate Marketo with a project management tool like Wrike or Hive? I'm not absolutely sure about the benefits of such an integration but curious to know if someone has tried this and been successful with their goals. Thanks.

[Beth_Massura · Accepted solution]

Hello,

The Marketo API could be used to create programs based on items added to the project management tool. This would take some development though.

In the Adobe suite, the Workfront project management platform can connect to Marketo Engage through Fusion to create marketing programs, which is a declarative (non-coding) method. You can read more about this feature on the Marketo Engage and Workfront integration blueprint overview.

Cheers,

Beth Massura

2022 Adobe Marketo Engage Champion

[Nurture_Ninja]

Thank you!

[Dan_Stevens_]

@Beth_Massura - in order to use this (we have both Workfront and Marketo), this will require the Fusion add-on at an additional cost, correct?

[Beth_Massura]

Hi @Dan_Stevens_ ,

Yes, that is my understanding that Fusion is necessary for the Marketo-Workfront integration.

Cheers,

Beth Massura

2022 Adobe Marketo Engage Champion