Marketo emails hitting the spam folder

[Anonymous]

Hello all,

I haven't done anything on the email deliverability side but I have noticed something odd since our switch from ExactTarget.

1. We're seeing much lower click-through on our nurturing programs - about half of what we saw on the ExactTarget side.  Now, some of that could be database age or other factors.

2. I've found that emails I send to internal accounts seem to be ending up in the spam folder more often.

The emails themselves have not changed from ExactTarget - these are literally copies of the same emails.

Anybody else seeing the same or similar thing?

Thanks!

[Anonymous]

Hello Damian,

Check your technical settings first: SPF & DKIM, branded email links. Once you're certain all these are in order, you might want to contact the support team for additional assistance.

[Anonymous]

Worth noting here, the new gmail inbox may cause changes like this to CTR.  I posted about this on Tuesday:
http://buff.ly/15ODeyl