I have a very simple question regarding the Marketo-Adwords integration.
So far, everything works very well for us. We used the custom columns to display our Lead Lifecycle conversions stages directly in Adwords.
However, I am wondering how these conversions are calculated.
For example, we have in Adwords :
- AQL (Automation Qualified Leads) = 223
- TQL (Telemarketing Qualified Leads) = 123
- SAL (Sales Accepted Leads) = 93
Is the real number of AQL in fact 223+123+93, and the number of TQL in fact 123+93 ?
In other words, does Marketo updates the same lead in Adwords to generate a "minus one" in AQL and "plus one" in TQL once the lead advanced in the lifecycle ?
Thanks a lot for your answers.