Marketing Performance Insights

[Allison_Proehl]

Has anyone had a chance to try out Marketing Performance Insights? What are your thoughts on it? How does it compare to RCE?

[Pavel_Plachky]

I found this interesting thread today and would be curious if and how people are using the Performance Insight module now. @Grégoire_Miche2 @Dan_Stevens_ did you make it work?

[Karan_Hari3]

We are in the process of signing up for a full access instance and we have been confirmed that MPI would be a part of it. All the above comments were really helpful. i will be sure to post more updates and insights as soon as I get my hands on MPI

[JD_Nelson]

just about to sign a contract -- most on this thread seems right -- it's a slim version that can do some awesome things -- but maybe not for "the big boys" -- I'll know more in a week or two.

[Lynn_Ray_Pardo]

Hi JD.

Now that you've had MPI for a few quarters, are you happy with it?

I assume from your above comment that your company isn't a "big boy", so I am especially curious.

[Anonymous]

Hi Ali,

There is a webinar video on the Digital Service Partners group posted by Eric Nelson, that I'm not sure you have access to.

Attached a Brochure with key details on it.

Hope this helps you!

[Tim_Madel1]

When at the Marketo Summit last year it was insinuated that this would be part of the standard package - now it is being offered as an add-on.  Seems like we already pay enough for this - getting tired of Marketo trying to squeeze thousands of more dollars out of us.....

[Dan_Stevens_]

Hi Tim - where did you see that this was an add-on?  It's actually part of the Winter release, no?

I can't remember if we were told that this would either be included for everyone; or for those that purchase the "advanced analytics" package (aka, RCA/RCE).  MPI is still not enabled in our instance - even though we do have the AA add-on.

[Dan_Stevens_]

I'm on the MPI partner product call now.  This is definitely the the type of reporting/analytics that many of us have been waiting for (and provides instantaneous results, unlike some of the legacy reports, including RCE).  I was surprised to hear that this won't be rolled out to most customers since it's an add-on product (IMO, this is the type of reporting/analytics that many customers probably expect to be part of their core instance).  However, I thought that this was included for customers who have the "Advanced Analytics" add-on (at least that's what we were told at last year's Summit).  They confirmed that MPI is not included with ANY existing add-on packages.  It is an add-on for everyone.  This doesn't sit well with us - and I'm sure with many other customers.

[Dan_Stevens_]

Here is how Marketo is positioning MPI with current reporting/analytics (NOTE: "Advanced Report Builder" is referring to RCE):

Here some additional insight as to how MPI compares with RCE:

Q: Does this replace; and how is it different from Revenue Cycle Explorer (RCE)?

A: It does not replace RCE - it compliments it.  RCE has more content and designed for a MOPs audience. MPI is for a marketing manager who needs visibility across all channels. this is a must-have for every marketing manager that rests their career on Marketo success, to keep tabs on all channels and programs and spot consistent winners and losers. It gives you QBR-ready Powerpoints, allows you to dissect your ABM strategies, presents ROI in various ways. How else would they comb through every touch in 100s of campaigns and programs, across events, paid media, web, social, email … to get insights on TOFU engagement, ABM success, pipe, revenue, ROI?

Q: How much does MPI cost?

A: Pricing is based on database size.

[Grégoire_Miche2]

I am listening too Dan

And agreed this is not going to fly with many customers, especially the ones who have purchased advanced analytics.

Also, as a partner, I apparently do not have it on my partner sandbox, meaning I cannot self train and demonstrate it... Weird.

-Greg

[Dan_Stevens_]

Greg - I raised this with our CSM today.  I explained to her that many of us were completely blindsided that all of these great "insight" reports that were announced at Summit last year (Erik Heldebro​ provides a nice summary here: 4 key announcements from the 2017 Marketo Marketing Nation Summit ) are now going to be paid add-ons.  Even for those of us that already pay extra for Advanced Analytics (like RCE).  She's going to follow-up on this - I'll report back when I hear more.

[Dan_Stevens_]

Here's the update I received today: our CSM spoke to PM and said that MPI will be an add-on for everyone for the foreseeable future.  When she brought up the reference made during last year's Summit (where many informed us that MPI would be included with those that purchase the Advanced Analytics add-on), PM reminded her of the "safe harbor" statement at the beginning of each presentation (which basically makes any statements made "non-official").

It goes without saying that we are extremely frustrated with the position Marketo is taking with MPI.

[Dan_Stevens_]

I should also note that I've been asked to relay any and all feedback that I hear from Marketo's customer base, so that our CSM can share this with the higher-ups at Marketo.  So if you have anything you want to share, include it here in this thread. 

Ali Proehl - can I ask that you "unmark" your answer as "correct" so that others don't skip over it, thinking that the issue has been resolved.

[Allison_Proehl]

Sure thing. My team have a demo coming up of MPI, so it should be interesting to see how overall it compares to RCE

[Dan_Stevens_]

Thanks Ali.  I actually got a demo of it last week.  From what I saw, it's the reporting/analytics that many of us have been waiting for (and, IMO, should be included in the base product - or at least for those of us that already pay extra for Advanced Analytics (RCE - which is becoming antiquated). 

[Allison_Proehl]

I agree, it should be included in the Advanced Analytics package. It seems like the two go hand in hand.

Since you've already done the demo,  Dan, I was curious if you had learned if MPI updates instantly or if it updates over night like RCE currently does?

[Dan_Stevens_]

Ali - in case you have any additional questions, I found the FAQ for MPI: MPI Partner FAQs  - where it specifically states:

Both MPI and ARB (RCE) leverage the same data sources, so there is no difference in data between the two applications.  [and] MPI uses a nightly ETL.

Although, I would argue this point (per the comparison of MPI and RCE) - based on our experience in trying to analyze large datasets with more than 5 or so filters:

ARB (RCE) is a report builder with infinite flexibility to model any report or metric of your choice.

[Grégoire_Miche2]

IMHO, RCE is really showing it's age, compared to the Tableau, Power BI or Qlick of the world...

-Greg

[Dan_Stevens_]

It really is, Greg.  And since Marketo doesn't own the product, they are unable to evolve it to support the growing needs (and growing data) of large, enterprise customers like us.  RCE constantly times out on us, is unable to send out subscribed reports consistently, chokes when longer timeframes (e.g., beyond a few months) and more than a few filters are used, and just doesn't have the flexibility (e.g., conditional logic in filters) to provide the reporting and analytics that we need today.  From my understanding, Marketo is taking a stance that most large organizations like ours have separate data warehouses/visualization tools - like Tableau or PowerBI (which we do) - but there is still some reporting where we rely on RCE to provide.  Not to mention, we're paying extra for it.

[Grégoire_Miche2]

What type of reporting are you producing in RCE that you could not deliver with Power BI ?

Hopefully, the agreement with Google will lead somedays into something good with Google Data Studio, one day...

-Greg