Mapping the Asset downloaded from a landing page

[Anonymous]

We are trying to create a work flow in which we can pass the name of the asset (Maketo Scoring White Paper) through via a form fillout.  We cannot use a URL parameter because the name would not appear grammatically correct to leverage in a personalized automated follow up email.  Has any one done this? 

Looking for a clean work around that does not required setting up new forms for each page. We have "master" forms that are used through out our team and I  need to keep the process as simple as possible for my users.

Thanks in advance,
Kelly

[Anonymous]

Hi Kelly,

If I'm understanding your question correctly, I think your best bet would be to go through tokens.  

We do something similar where we establish the name of the asset as a token at the program-level.  Then we will use the token to reference the asset name throughout the program -- this could be a hidden value in the form, it could be in your flow step, it could be in your transactional emails, it could be in your alerts to sales, etc.  You just need to write it somewhere once!

With this in place, you wouldn't need to necessarily build all new forms for each program -- you would just need to make sure that you have a token in all programs you build moving forward, with a generic enough default in case a user forgets to put something in.  (We also use master forms, and I think this is a good practice.)

Hope that helps.