Hi,
I would love to get community input on a challenge we're facing, I'm curious to know if anyone else has used Marketo for what we're trying to do.
We have about 250 partners - formal and informal - many are interested in promoting our educational emails and events. We would like to track through Marketo/Salesforce the success of those partner campaigns.
We would like to deliver one email to all of our partners with links to our campaigns (or programs in Marketo speak). Partners would then send the links out to their communities. We would like to track leads that come in from those partner campaigns (people that either downloaded an asset or registered for a webinar) and redirect net new leads from the partner communication to the account owner (each of our sales people manage one or more partner).
It seems like we'll need to create separate programs for each partner that we want to track. Because this is fairly time consuming, I was wondering if anyone out there has tried to do what we're doing and has creative suggestions.
Thanks for the help!