My company is testing out a LinkedIn Live Event for the first time next week. We noticed that you can require registration on LinkedIn to attend the event, but it was a LinkedIn form that asks first name / last name / email. Our Marketo forms contain a lot of hidden ZoomInfo fields that we would be missing if we required registration. However, if we did want to use this event for lead generation purposes, can a LinkedIn Lead Gen form be set up in marketo for the event that does include all necessary fields? I've never used a LinkedIn Lead Gen form so I'm not entirely sure how the process works. Otherwise, if we did not required anyone to fill out a form and they just click "attend" on the LinkedIn event, what might be good ways to promote it for lead gen after the event takes place? Thanks!!
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