Lead to Account Mapping

[Anonymous · Accepted solution]

Just FYI, lead-to-account matching will  most likely be supported in Marketo as a standard functionality in upcoming releases in 2016. ABM is a one of the focused topic of 2016 product roadmap.

Pl. feel free to reach out to me directly on mjeswani@marketo.com for more details on this topic or any other ABM topic.

I would  suggest to also create an IDEA on this topic.  This helps in prioritization of the feature.

Thanks,

MJ

Product Management

[Grégoire_Miche2]

Hi Mahesh,

That's a nice piece of news!

-Greg

[Andy_Varshneya1]

Hi MJ,

It looks like Account Based Marketing has been released but lead to account matching is not available as a standard feature. Are there any plans on changing that in the future or is the only option going to be to buy Marketo's ABM solution?

Thanks,

Andy

[Anonymous]

Andy - As of now only option is via Marketo ABM solution. I will update you if anything new comes up.