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Lead to Account Mapping

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Anonymous
Not applicable

Re: Lead to Account Mapping

Just FYI, lead-to-account matching will  most likely be supported in Marketo as a standard functionality in upcoming releases in 2016. ABM is a one of the focused topic of 2016 product roadmap.

Pl. feel free to reach out to me directly on mjeswani@marketo.com for more details on this topic or any other ABM topic.

I would  suggest to also create an IDEA on this topic.  This helps in prioritization of the feature.

Thanks,

MJ

Product Management

Grégoire_Miche2
Level 10

Re: Lead to Account Mapping

Hi Mahesh,

That's a nice piece of news!

-Greg

Andy_Varshneya1
Level 9

Re: Lead to Account Mapping

Hi MJ,

It looks like Account Based Marketing has been released but lead to account matching is not available as a standard feature. Are there any plans on changing that in the future or is the only option going to be to buy Marketo's ABM solution?

Thanks,

Andy

Anonymous
Not applicable

Re: Lead to Account Mapping

Andy - As of now only option is via Marketo ABM solution. I will update you if anything new comes up.