Lead Source

[Carly_Read]

What are people's best practice lead source lists? I am trying to create a list that covers as many eventualities as possible but is also concise enough to make the reporting meaningful! We use this with SFDC. Thanks in advance for your thoughts.

[Anonymous · Accepted solution]

We had created this blog post about this topic a while back. It's a bit old, but I think it still applies.

http://blog.marketo.com/2011/04/top-5-best-practices-for-lead-source-in-your-crm.html

i also like this write up

http://www.heinzmarketing.com/2014/01/defining-tracking-lead-sources-using-marketing-automation/