Lead Scoring - Alert Email to Sales

Anonymous
Not applicable

Lead Scoring - Alert Email to Sales

Hi,

I am implementing a lead scoring system in marketo and would like to see if I can set an email alert to the sales team if the contact has reached a certain score. 

Thanks

Mabel  

6 REPLIES 6
Prinu_George
Level 3

Re: Lead Scoring - Alert Email to Sales

Hi Mabel,

You certainly can do this.


In the Smart campaign (we call this Qualifying Score campaign), use 'Score is Changed' trigger and mention your desired values. Select New Score is <desired value> for your requirement.
Then goto flow tab and drag "Send Alert' flow step and select your pre defined alert email and the sales recipient email address.

In the Smart List tab

Screen Shot 2015-11-10 at 2.49.15 pm.png

In the Flow tab

Screen Shot 2015-11-10 at 2.52.43 pm.png

Hope this helps.

Cheers,

Prinu

Grégoire_Miche2
Level 10

Re: Lead Scoring - Alert Email to Sales

Hi Prinu,

Score is changed in not the right trigger to use, because you cannot test previous value. And you are not sure that the leads will have a +50 change.

You should be using a data value change.

-Greg

Anonymous
Not applicable

Re: Lead Scoring - Alert Email to Sales

Many Thanks.  I will check. 

Mabel

Anonymous
Not applicable

Re: Lead Scoring - Alert Email to Sales

Thanks. I will give it a try.

Mabel

Grégoire_Miche2
Level 10

Re: Lead Scoring - Alert Email to Sales

Hi Mabel,

This is quite easy. Set up a Smart Campaign with the following settings :

  1. Trigger : Data value changes - Field : Lead Score - Constraints : new value at least [your threshold] - previous value - less than [your threshold]
  2. Flow step : send alert to who ever you need.
  3. Rules : run through the flow every time

and activate it.

-Greg

Anonymous
Not applicable

Re: Lead Scoring - Alert Email to Sales

Thanks.. I will try to set that up.


Regards

Mabel