Landing Page report

[Anonymous]

For a recent email campaign I created a list for those who downloaded filled out a form, that number so far is 390.

However I did run a landing page reprot and noticed it said there were 420 conversions on the page.  

Curious as to know why I am getting 2 different numbers?  Thanks!

[Anonymous]

Hi Darren,
It is possible that leads who were not members of your email campaign converted on the landing page. 

Or maybe there is a date constraint on your smart list that is lowering the number?

What does the smart list look like for the list that is pulling 390?

Will