Hawk Ridge Systems is looking for an experienced Marketing Automation Administrator who will be the driving force behind empowering marketing success with Marketo. This person will be responsible for developing and maintaining our Marketo platform. The ideal candidate will have extensive experience managing Marketo, analytics & reporting, and managing the integration of the Marketo platform with NetSuite, websites, and other 3rd party applications. Apply via LinkedIn: https://www.linkedin.com/jobs/view/1061211131/
Responsibilities
- Manage administration and expanded use of Marketo as the marketing automation platform.
- Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo
- Work with the Director of Marketing to target content for email nurturing and programs that move leads through the buying process
- Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities
- Develop campaign landing pages and conduct A/B tests to improve conversion rates
- Track and measure marketing campaign ROI, attribution and sales effectiveness
- Create sales and marketing KPI dashboards, and other reports for executive review
- Work with outside marketing agencies, CRM administrators, and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately
QUALIFICATIONS & REQUIREMENTS:
- Bachelor's degree in Marketing or Business
- 3+ years of experience as an administrator of Marketo – certification preferred but not required
- Advanced experience with developing and maintaining Marketo integration with CRM (NetSuite preferred)
- Understanding of the B2B lead funnel and strategies to optimize lead conversions
- Basic experience with HTML, CSS, jQuery, and JavaScript
- Marketing operations experience as it relates to email nurturing, funnel optimization, and database management.
- Thorough understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements
- Excellent verbal and written communication skills
Compensation And Benefits
- Paid vacation & sick
- Medical
- Dental
- Vision
- Retirement investment plus match
- Commuter benefits
- Flexible spending accounts
- Company paid life insurance
- Voluntary, employee paid, life insurance
- Company paid long term disability insurance
- 9 paid holidays days a year + your birthday (Because we believe you should be treated like royalty at least once a year)
- Baseball opening day: Pick your favorite team and then take a ½ day off (paid) to go root as a team
- Employee discount programs
- Annual company retreat
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