From one of our loyal community members
Wish list for requirements
Registered User Information
The ability to map Jive fields to Marketo fields when data is added or updated in profiles
-Skills & expertise
-Using Marketo Munchkin tracking - used for lead scoring & interesting moments
-Content views & downloads - full document name
-Web activity & clicks - full link name
-Comment & like activity - full thread name
-We would want to embed Marketo forms within Jive sites for event registrations & high value content downloads
We currently do not have Marketo RTP in place, but we would be interested in offering dynamic content in Jive based on Marketo segmentations
I am interested in integrating the Jive score field with a Marketo score field
Use field data to trigger customer campaigns
Last logged in date' for re-engagement campaigns
Badge based campaigns
Case submission automated follow up campaign
**Track anonymous Jive Community visitor activity via Marketo Munchkin code (out-of-box on Jive-x)
**If anonymous user on both Marketo and Jive Community registers on Jive Community, pass through as lead in Marketo (need to understand how fields would map over to Marketo if this is possible)
**If known user on Marketo registers for Jive Community, ensure both profiles are connected so that points/actions in Jive Community can be passed to Marketo profile, lead score, etc.
**Choose Jive actions that will affect Marketo lead score — not all scored activity in Jive should count towards lead score in Marketo.
**Map Jive url ( which in most cases has just a Jive ID to the actual content title
**Serve dynamic content in Jive Community (via Tiles) based on behavior across Customer.com and Customer Community
Triggers / Smart Lists
**Understand possibilities and how these would be built out in the Marketo UI.
**Actions tied to specific content, places, or tags
**Comments on blog tagged with “flash storage"
**Clicks “I have this question too” in Content Mobility space
**Creates any type of content in Social Innovation space
**Joins the Developer Network (group)
**Follows the VMware space
**Ideally, build Triggers/Smart Lists progressively with drop-downs for each variable