I just read the following in a guide from Synthio:
Outdated data, misinformation, duplicates, and data input errors used to be merely an inconvenience or a mild annoyance; but with the GDPR in place, these inaccuracies can result in non-compliance (and the gargantuan fines that accompany non-compliance).
Is this true? If yes, how are others handling this in Marketo? How much should we wait before we mark a record as outdated, and then decide if we need to delete it?
TIA
Rachit
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