Importing Suppression List from Previous Email Marketing Tool

Anonymous
Not applicable

Importing Suppression List from Previous Email Marketing Tool

Marketo newbie here. I have a large suppression list (unsubscribes, bounces) from our previous email marketing tool that I need to pull into Marketo. My plan was to add them to the Marketing Suspended list, but I can't figure out how to do that. Guidance? Or is there a better plan?
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Kim_Allen
Level 10

Re: Importing Suppression List from Previous Email Marketing Tool

If you want to add to marketing suspended, you should be able to add a column in your spreadsheet that is marketing suspended and set the values equal to true.

If you have your list separated out nicely, it would be ideal to me to mark them as unsubscribed vs suspended, etc.

Kim
Anonymous
Not applicable

Re: Importing Suppression List from Previous Email Marketing Tool

Agree with Kim. Suspended indicates a semi-temporary suppression. Unsubscribe would be your better long term bet.