Implications of SFDC picklist value changes for "lead source" field on Marketo leads

Anonymous
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Implications of SFDC picklist value changes for "lead source" field on Marketo leads

We are working on revising the lead sources values - renaming/merging/deleting them in SFDC. How will it impact Marketo leads bearing these values. 

What will happen if we Rename/merge/change a lead source picklist values, will it tickle the leads in Marketo when these updates are made, and put them into any of the programs campaigns. So for example, if some lead is Closed, the update to their Lead Source won't trigger that as another activity and update their status to Open again, putting it potentially in a nurture campaign.

Your feedback will be much appreciated.

Thanks,
Khushboo
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Anonymous
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Re: Implications of SFDC picklist value changes for "lead source" field on Marketo leads

Hey Kushboo,

If you change lead source values in Salesforce, those changes should synch to Marketo. 

What happens after that is entirely dependnant on what campaigns you have configured. 

For example if you have campaigns that are set to change the lead status or trigger nurturing based on a change in lead source, than these will fire. 

But there is nothing "out of the box" that does this. So you would just need to review your campaigns and their triggers to see if a lead source change is going to have this sort of impact.