Impact of gmail and Yahoo mail changes

[Anonymous]

Recently, gmail and Yahoo mail pushed out significant changes to their respective email platforms. I'm trying to understand what these changes mean for my email marketing campaigns -- deliverability, list management, etc. Has anyone found a good source addresses this?

Thanks!

[Anonymous]

Not really, but there is a great article here:
http://waldowsocial.com/did-gmail-just-kill-email-marketing/

Bottom line: Do not freak out 😉 And I'd suggest you do a pre and post gmail changes (rollout started May 29th) report on the open and click rates to see if there is signficant downward trend!

Cheers,

[Anonymous]

Thanks Peter!

[Anonymous]

In short, it doesn't have a tengible impact. Here's a nice article and tests that were performed - http://blog.mailchimp.com/how-gmails-new-inbox-is-affecting-open-rates/