I want to know if I can pull in google analytics data into marketo

[Anonymous]

I am struggling with understanding if google analytics can communicate with marketo.  For example: I want to know when a site visitor came to a page on my website but didn't purchase anything or achieve the goal.  Is it possible to have an email go out to that "member" on the site based off of certain criteria.

This can be cumbersome, but if ANYONE from the community or Marketo can speak about google analytics and marketo working together, that would be extremely helpful as I know this has been asked of many members.

Thanks for taking time to respond

[Anonymous]

Create a Marketo custom field for GCLID, then do exports from Marketo on a monthly basis and relate them to google's cloud.

[Anonymous]

I am going to propose an alternative approach to achieve your goal, which if I understand correctly is sending out an email to a site visitor who doesn't reach a desired state.

1 - Set up Marketo's Munchkin tracking code on your website. It works similary to Google Analytics by tracking page visits on your website, but it also provides additional functionality because you are tracking activity on an individual user. 

http://developers.marketo.com/documentation/websites/lead-tracking-munchkin-js/

2- Set up a smart campaign in Marketo to run on one person at a time based on live events by adding Triggers. For example, people who visited certain pages (ex: shopping cart) but did not visit other pages (ex: checkout page)

https://community.marketo.com/MarketoArticle?id=kA050000000LBZZCA4


Please let me know if this approach makes sense?