How to turn a Bounced email into an opportunity ?

[Anonymous]

From our experience a bigger problem is missing emails!!

Let's create a trigger campaign that sends a alert email to lead owner or telesales team each time and email hardbounces.

This process can be added to any program that sends email

– It will allow you to detect hard bounces when a campaign runs and send automated alerts to telesales or lead owner with lead information for email re-qualification.
 

 Advantages:

• Data cleansing – updating email instead of losing it
• Get the name of a potential new decision maker – database enrichment
• Detect new opportunity – Lead generation
• Improve email campaigns quality : better KPI, reputation improvement

It really works 🙂
Regards
Bryce

Do you have any other ideas ? 

[Amber_Hobson]

We do something similar, only it goes to our lead qualification group, instead of our reps. They use it as an excuse to call and offer them a recorded webinar or white paper...something that they can email to a new main contact providing them the perfect excuse to get a new email address. We get some good leads for the sales reps as well.

[Anonymous]

Yes !! This is exactly what we do too... Using this as an excuse to contact them.
We only re-qualify via telesales for middle market. We just give the information to reps when the bounce is from a strategic/key account. 
Are you tracking your conversion through this kind of campaign ?