How to setup default downloaded content emails

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How to setup default downloaded content emails

Hello! On my site I have several downloadable pieces of content (videos, whitepapers, etc) and I was curious if there was a way to setup a default email that would send whatever specific piece of content they requested, rather then making a new 'thank you for downloading this content' for every single downloadable piece of content. I have a feeling that this can be done with tokens, but I can't seem to wrap my head around it.

Level 5

Re: How to setup default downloaded content emails

Like most things Marketo, there's definitely a number of ways to skin this cat.  Here's one approach I've taken in the past that's worked well --

Build your global content-download autoresponse email.  Use tokens for anything that's going to very from content to content -- what I did was create custom fields for "Downloaded Asset Type", "Downloaded Asset Title", "Downloaded Asset Link", and "Downloaded Asset Thumbnail".

So the email would look something like this:

Hi {{lead.FirstName}}, thanks for downloading our {{lead.DownloadedAssetType}}, "{{lead.DownloadedAssetTitle}}".  You can download it here: <a href="{{lead.DownloadedAssetLink}}"<img src="{{lead.DownloadedAssetThumbnail}}">.

You get the idea.  So within each content program, you have a Smart Campaign update those fields with the relevant information upon form submission, then send the global email you've created.  There's a couple of other ways I can think of that will get you a similar result -- if you don't want to create custom fields, for example, you can use local program tokens and include the email as part of your basic program template.  You wouldn't have a true single email, but you wouldn't need to edit the individual email for every program as long as you were updating the tokens on the Program level.

Level 10

Re: How to setup default downloaded content emails

Hi Danielle,

To complement Michael's proposition, you can also have the fields filled out as hidden fields in the form, either using default values (one form form each content), URL parameters or Javascript. The advantage of doing it this way is that you will only also need 1 simple smart campaign.