How to set up Smart List to handle all emails that haven't opened emails in last 12 months

Anonymous · ‎03-16-2016

So I have a client that has sent out 10 emails to the same list. We want to create a new list of leads (or delete from original main list) that haven't opened any of those emails.

I set up a Smart List with the following (just using one email in the example). Is this how you would set up the Smart List?

Grégoire_Miche2 · ‎03-16-2016

Hi Rob,

Yes, and you would have to add the other emails in the same filters.

BUT "Opened email" (or "Not opened email") is a dangerous filter to use. Marketo (as most of the other email or marketing automation products) cannot detect all opens, because it's based on the download of a 1 pixel image. If the addressee does not download images, Marketo will not know the email was opened. And for instance, outlook does not download images by default...

-Greg

Anonymous · ‎03-17-2016

Thank you. So when i completed this list it generated over 200K leads, which I don't think is correct. I don't trust how I've set this smart list up, so I guess I should have started this with a simple question...

"How do I create a smart list to find out who hasn't participated (open and clicks) with emails over the past year?".
I've determined that there are 9 emails total that have been sent.

Rachel_Noble · ‎03-17-2016

Hey Rob,

Are you trying to do this for all emails? If so, just set up something like this:

Add a filter "Was Delivered Email...is any." Make sure to use ALL filters. Like Greg said, you can't trust this filter 100%, but it's about as accurate as you can get in any email client.

If you're trying to use only those specific 9 emails, you can add them all into the same filter. The "Not Opened Email"/"Not Clicked Link in Email" filters act as ANDs when you list multiple emails. Hope this helps!

Rachel

Anonymous · ‎03-17-2016

Thanks Rachel - i'm just trying to do this for a few particular campaign emails. All of those emails had the word "Advantage" in the email name. Thanks for your help!

Grégoire_Miche2 · ‎03-17-2016

Hi Rob,

Just provide a screen shot of your smart list, it will be easier to help you with this.

-Greg

Rachel_Noble · ‎03-17-2016

No problem, hope this helps!