Hi everyone! We've updated ReachForce SmartForms:
Now includes: geo-location by IP address which adds additional fuzzy match capabilties to location select list to be more precise. This data can also be added to Marketo for segmentation and routing or anything else marketing needs it for 😉
Also, since last year, we've vastly expanded the reference company data set to now include more than 200 million global companies. One recent test for an enterprise focused client delivered a 91% US Company match rate and 60 something percent International.
We're also presenting a new case study on the solution next week at the SiriusDecisions Summit, and the key findings we'll report are these:
CHALLENGE
Qualify leads faster to persona based nurture and append data at the point of acquisition
SOLUTION
ReachForce Precision Marketing with SmartForms
Key Wins:
• Persona based nurture is now being reached in an average of 15 weeks -down from 40 weeks – a 6 month improvement in speed.
• Due to more relevant questions content program lead flows increased 37%
• Content Nurture Program ROI increased 41% in just 2 months
• Increased form conversions 26% over the course of the entire nurture process
• LeadMD found that its form visitors, most often marketers, felt more at ease with LeadMD because of the way Reachforce forms look and behave.
• Total ROI for the implementation is currently at 21x after just 3 months, projected to 104x at end of first year.
• Unexpected positive interest from prospects in the SmartForms technology itself, disarming typical form objections.
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