Solved! Go to Solution.
Thanks Valerie. We finally got this set up in SFDC, and it works well for synched leads/contacts. Now we need to be able to do this with anon leads in Marketo that aren't synched to SFDC so we can move them from anon to known by targeting their interests. Would love to get a formula field so we could make this happen. If you would too, please vote: .