How to create contact specific tokens

[Anonymous]

I'd like to use a contact's first name in my email campaign. However, the available tokens only include lead first name. Any suggestions?

[Anonymous]

Hey Amy, in Marketo {{lead.x}} tokens are typically mapped to both lead and contact fields in SFDC, so that is the field you'd need to use.

For other fields, you can check this by going to admin >> field management and it will show the SFDC mappings.