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How to add email metrics to Salesforce?

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Anonymous
Not applicable

How to add email metrics to Salesforce?

Hi Marketo community!

Had a question that I couldn't find the answer to. Is it possible to add the email metrics (Delivery Rate, Opened Rate, Bounce, etc) or a Marketo Campaign to a Salesforce campaign? 

Reason being is I wanted to consolidate email performance into Salesforce for a quick view.
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Alexandre_Pelle
Level 3

Re: How to add email metrics to Salesforce?

There is no direct way to list all your email metrics on a SFDC campaign. With some custom API developement, it is possible to monitor email activities on the Marketo side and push it back to the corresponding SFDC Campaign. 

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Alexandre_Pelle
Level 3

Re: How to add email metrics to Salesforce?

There is no direct way to list all your email metrics on a SFDC campaign. With some custom API developement, it is possible to monitor email activities on the Marketo side and push it back to the corresponding SFDC Campaign. 
Anonymous
Not applicable

Re: How to add email metrics to Salesforce?

Ah, that's what I thought. 

Thanks Alexandre!