Huh, OK. I thought you could modify that calculation. So it is just an even distribution between all of the successes?
Well, its not quite even. What happens is that a single marketing activity might have multiple successes. So for example, on marketing activity has 5 successes, and 5 other activities have 1 success each. The first marketing activity would get 50% of the attribution, where the other 5 would get 10% each. Does that make sense?