How much modification can I do to the Multi Touch Calculation

[Anonymous]

I want to apply my own weighting to the calculation

[Anonymous · Accepted solution]

I don'e believe you can make any modifications to the calculation.  it is weighted equally amongst all successful marketing activities.

[Anonymous]

Huh, OK.  I thought you could modify that calculation.  So it is just an even distribution between all of the successes?

[Anonymous]

Well, its not quite even.  What happens is that a single marketing activity might have multiple successes.  So for example, on marketing activity has 5 successes, and 5 other activities have 1 success each.  The first marketing activity would get 50% of the attribution, where the other 5 would get 10% each.  Does that make sense?

[Anonymous]

That makes sense, thanks for clearing this up for me, I appreciate it!

[Anonymous]

Sure, no prob