How much are you on pace to spend on content curation/marketing this year?

[Anonymous]

We are in the very beginning stages of developing a content marketing strategy. I'm interested in getting a gauge on how #marketing_nation​ is investing in this category and what are some lessons you've learned?

Thanks!

[Anonymous · Accepted solution]

Larissa Postell​

Marketo.com has some great info on Content Marketing. Here are some links

• Paying Tribute to the King: Is Content Creation Worth the Effort? – Marketo.com
• The Definitive Guide to Engaging Content Marketing – Marketo.com
• Demand Generation & Content Marketing Strategy Guide – Marketo.com
• marketo.com/cheat-sheets/content-marketing/

The Content Marketing Institute also has some good info.

• Content Marketing Research: How Enterprises Structure, Scale, Spend

This report that budget allocation is 50% on creation of content, 25% on distribution and 25% on promotion.

Here's some decent, but outdated data... but it should give you some things to think about..

Hope this helps.