How many leads did we acquire each year?

[Anonymous]

Hello fellow marketers!

I'm wondering if there's a way to determine which year each lead in our entire database was acquired?

The only date I am seeing is when they were last updated, which doesn't help me.

Any advice is greatly appreciated.

[SydneyMulligan]

Hi Pip! Have you tried looking at the Lead was Created (or Person was Created) filter? This is a system field populated by Marketo. Marketo Doesn’t Expose Your Lead’s Birthdate - RevEngine Marketing

[Tom_Kerlin2]

Hi Pip,

You could try breaking this down by using a People/Lead Performance Report. In the setup tab there's an option to define when a person was created (see screenshot below). You can select Custom if you want a custom date range.

Then group people by email address and check the Report tab.

*You can also group people by Acquisition Date or Acquisition Program if you want

[Anonymous]

Thank you both!  I ran both of these and it turns out the report method that Tom suggested worked better for us.

Thanks!