How many different forms are your using?

[Anonymous]

Hi fellow rockers,

I'm looking to decrease the maintanance load of having lots of forms. Since we have a web in 7 different languages I'd like to use more standardised forms and then just use 'on web page' contraints and similar in my campaigns. I'm thinking something in the lines of:

• short form
• long(er) form
• progressive profiling form
• PPC form (for use on PPC landing pages)
• Unsubscribe form

Now to my question to the community: how many different forms are you using? Does my examples above make sense to you; am I missing any obvious forms or do you have a brilliant way of dealing with this?

//keke

[Anonymous]

You're right to deduplicate these.  General rule of thumb: never have two forms that look identical.  

• Short form and progressive profling form should be combined
• Longer form should be used specifically to qualify highly motivated prospects, ie on a contact us page when your sales team has too many leads
• PPC form can be combined with another form and use parameters to identify PPC leads.
• Unsubscribe form will need to be unique

[Anonymous]

Thank you Steven - spring cleaning FTW!