I am struggling with this as well in our organization and I think you may be on to something.
Technically though , when you say "first time that Marketo Measure is capturing consent", do you mean "fills out a form" or comes in to database through API like a LinkedIn Lead Gen form, etc?
Do they have to also opt in? Or is "consent" a little broader in that they are just submitting their details to us?
Thanks for bringing this topic up!
Hi Dana, thanks for your reply.
And, no Marketo Measure is not going to process through what you may have set up with 'Opt-In'. There is some work around to this if you really think about it but that is for another discussion.