How do you stop duplicate emails in Engagement Programs from being sent to the same customer twice?

[Anonymous]

We have a number of engagement progams in use that are triggered when a customer performs a specific action on our website. Some of these programs have duplicate email content and we want to make sure that recipients only receive an email once.

How do we make sure that should a campaign member/lead become a member of more than one engagement program, they won't receive an email with the same content twice? Do we have to set up a Smart Campaign and do something with the Flow?

Many thanks,

David

[Anonymous · Accepted solution]

Hey David,
This is done automatically! An Engagement Program will not send an email to a lead if they have received it before (regardless of where they received it from). So as long as the exact same asset (make sure there are no clones) is used in both the engagemet programs, leads will not receive it twice.

Also, make sure that the email asset is placed directly in the stream. If a Smart Campaign that sends the email is put in the stream instead, leads may receive the same email twice.

Best,
Will