I apologize if this is so basic but I find reporting in Marketo so difficult. I do everything from SFDC but because our web forms go thru a filtering process, I can't get an accurate # for submits on a particular form. I have a form that is tied to a Smart Campaign and List. I want to see the # of form complete during a given time but I also want to see lead detail - not just counts. I tried adding the Customer Columns of the Smart List but I'm still just getting counts. I can't see a way to drag and drop columns. I'm going to resort to exporting the members based on a filter in the Smart List but I really don't want to rely on this forever. I'd like to create a report than anyone can run. Help!
Re: How do you create a lead report that has details?
Are you adding people that fill out this form to a Salesforce campaign programatically using the set-up function of your Marketo program? this would give you the framework for the "drillable" report you want in Salesforce