How Do I Drill-Down on Pages Viewed by Anonymous Lead?

[Anonymous]

I have 2 anonymous leads with web activity and want to drill-down into which pages they viewed. I know the company names and that they are anonymous but I cant quite figure out how to do this. Thanks!

[Tim_Langlois1]

Hi Christina - Go the the Activity Log of the anon lead record and you'll see the pages they visited.

https://docs.marketo.com/display/public/DOCS/Locate+the+Activity+Log+for+a+Lead

You could also make a smart list using two filters to see anonymous leads visiting web pages. Then click the lead and go to the Activity Log to see which pages.

[Anonymous]

Hi Tim,

Thanks but I dont see how to view the activity log of an anonymous person. I go to Lead Database, and then search the company name. Then I see a list of people and at the top, it says 'Does not include anonymous leads'. So Im unclear how to see anonymous leads.

[Tim_Langlois1]

The better way to search for anonymous leads is using a smart list not via the Lead Database search as that's intended for known leads.

If you're searching by a company name then Marketo is looking a the "Company Name" field and that means they're not anonymous.

So give the smart list above a try, and then bring over the Inferred Company Name and enter the name of the company.

Here's your smart list:

• Visited Web Page is Any
• Is Anonymous True
• Inferred Company Name is [name of the company you want to look at]

Anonymous leads have data from their IP address and all that info is stored in the Inferred x fields. (Inferred Company Name, Inferred State etc.)

Hope that helps

[Tim_Langlois1]

I should point out that in your lead view of your smart list you should bring over all those Inferred X fields otherwise you won't see what much data.