I want to ensure we aren’t marketing to contacts we have deleted or deactivated from CRM. I performed two tests – one delete and one deactivation.
Recommendations? What can I do to make sure once they are deleted in our CRM that they are deleted from Marketo?
You could set up a trigger campaign that would wait for that Microsoft Is Deleted field to be set to true. The flow for the campaign would be a Delete Lead flow step, which would delete them in Marketo as soon as the Microsoft delete activity was logged.
Additionally, you can also run a batch campaign to delete from Marketo all the leads that have been deleted from MS Dynamics.