How can I have a Lead Source of blank in my report?

[Anonymous]

I ran a month to date report for Leads by Lead Source and I have leads (the largest volume) without a lead source.  Can someone provide some insight on how to track down why or how this is happening? 

[Anonymous]

Hi Cos -

At what point in the lead lifecycle are you appending lead source to a lead? Is it a hidden field on your forms? Do you have a column for this on your imports?

Lead source will only be attributed to a lead when you tell Marketo to define and append it.

Let me know if you need more inisght.

-Sierra

[Anonymous]

Cos,

Try running the same report based on "Original Source Type" or "Original Source Info".

Both of these are Marketo populated fields that will always contain a value.

[Anonymous]

I should have indicated; that I am new to using and inheriting a Marketo system.  I found out that there are Marketo forms that have a  hidden field of lead source and the field doesn't  indicate a source by default.    

Should all forms have a lead source indicated?  Also, what about landing pages? 

[Anonymous]

Hi Cos,
I always suggest to set Lead Sources. It is also good to have a Initial Lead Source which is just set the first time and a "Last Touch Lead Source" which is always set new when he submits several forms. I like it to have as much information as possible, for example maybe one Whitepaper is the last touch before a opportunity is closed in most cases. That information would be very good.
You can set this when submitting forms. If you want to you could also do it using a Smart Campaign for visiting a very important landing page without a form.

Best regards

Steffen