When we get a spreadsheet of leads from an event, is there a way to filter the import so certain email addresses are automatically blocked from being imported?
In addition to what Kate does, we also create a competitors list. When we do our imports from Marketo to SFDC and do not want competitors in the mix, we will either use choice flows that indicate, if a lead belongs to the competitors list, remove from flow OR we filter our competitors from the smart list so they never run through the smart campaign.
We use Marketo's black list feature to block all email addresses from competitor domains that make it into Marketo, and then we always make sure to include a smart list filter that says "Black Listed = False" on smart campaigns that send emails or sync to SFDC.
Here's a good method for identifying competitors in your database, and blocking them from future marketing: http://community.marketo.com/MarketoResource?id=kA650000000GtnmCAC
If you have emails belonging to your competitors, why not take advantage of that? "Keep your friends close and your enemies closer" 🙂
Get them into Marketo, mark them as a competitor in some way, and keep track of them whenever they spy on your website. You could do this by specifically sending them a form in an attempt to cookie them.
From there you can decide what action to take: Simply keep an eye on their spying activity? Or purposely send them misleading information? The choice is yours 🙂
A post-import cleanup would be more effective, resourcing to a batch campaign looking for email contains @somedomain.com and then deleting leads.
Please keep in mind imported leads remain "Marketo only" until an explicit flow step "Sync Lead to SFDC" is executed or a Program/Event is synchronised to a Salesforce campaign.
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