How are the samples chosen for an A/B test?

Anonymous
Not applicable

How are the samples chosen for an A/B test?

Are the samples to be tested chosen totally at random? Or are they they loaded in by another factor (alphabetically, etc.?)

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Grégoire_Miche2
Level 10

Re: How are the samples chosen for an A/B test?

Hi Colin,

It's totally at random, but as any random generation on a computer, it's not "absolutely" random, as a mathematical formula is being used.

-Greg